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From Brazil to the USA: A Journey of Faith and Resilience
With unwavering faith in God and Jesus guiding my steps, I embarked on a challenging journey, leaving Brazil to establish myself in the United States. In 2021, I proudly became a U.S. citizen, a milestone that fills me with immense pride. Though I am continually improving my English, my mind still thinks in Portuguese! With a unique accent and a rich cultural blend, I am living proof that God’s beautiful world knows no borders.
In Brazil, my 19-year career as an executive president was marked by an unshakable passion for politics, leading me to run for positions such as Federal Deputy, State Deputy, and City Councilor—experiences that provided me with invaluable lessons. Moving to Las Vegas, Nevada, in 2014, I had to reinvent my path. I left behind years of executive experience and plunged into manual labor, working as a closet organizer, wallpaper installer, and even a nanny.
I am a bold leader who built a solid foundation of life in Brazil, balancing company management with raising four wonderful children who inspire me every step of the way. My natural talent for transforming environments, combined with my passion for innovation, guides my vision of happiness: “Living with faith and discipline, creating environments that foster happiness, for in this way, everything turns into magic and success.”
Although I didn’t have the opportunity to attend university in Brazil, I studied at various prestigious institutions such as SEBRAE and SENAC, earning 18 diplomas in areas like Computer Science, Economic Development, Artificial Intelligence, Web Design, Political Marketing, and many others. Every piece of knowledge I gained added a brushstroke that colored my journey, giving me the feeling of living in two parallel worlds.
Even with my initially limited English, I was accepted into the Architecture program at CSN Las Vegas, NV, where I studied for four years. Unfortunately, I had to pause my studies in 2021 due to the COVID-19 pandemic and my divorce. Despite this, I completed various courses in areas such as Design, Project Management, and Arts with excellence. Between the business jungle and the gardens of creativity, I continue to build bridges between these two worlds, with a touch of bossa nova and the conviction that, with faith in God, courage, and resilience, success is inevitable.
My perfect creation
Welcome to NUKVAH: Where Dreams Meet Transformations
NUKVAH was born from a dream—the dream of my daughter Jenniffer, a woman deeply committed to her faith in God and determined to transform the lives of other women. From an early age, Jenniffer believed that true self-care goes beyond appearance. She always knew that true beauty starts from the inside out. One day, with a heart full of purpose, she extended to me an invitation that would change our lives: to create something real, something meaningful, that would positively impact the lives of women around the world.
But this story begins even earlier, in 2016, when Jenniffer looked at me and said, with a smile: “Mom, my friends think we’re sisters!”—what mother wouldn’t love to hear that? (laughs). She then confessed that she was noticing some signs of sagging skin and wanted to start taking better care of her skin. She asked me what I used, and seeing my daughter taking the initiative to take care of her own beauty made me beam. I shared my skincare secrets with her, and she has been on a self-care journey ever since. The transformation was clear to see: Jenniffer was more confident and beautiful every day. Inspired by her own transformation, she wanted to create something that would help other women feel the same.
That’s when Jenniffer came up with the idea of creating a product that would bring together all the ingredients that have truly worked for us. She wanted something that would work for women of all ages, something that she, Sharon, and I could all use and love.
When Jenniffer brought this idea to her, my other daughter, Sharon, and I immediately fell in love. Together, we set out on a mission: to find the perfect product. It took two years of tireless searching, research, and testing. We rotated products—each week, one of us would try something new, and at the end, we would come together to share the results. We knew we were looking for something special. We didn’t want just another product; we wanted something that would make a real difference. Something that would cater to women of all ages, with different needs.
During our journey, we came across many manufacturers, some with tempting proposals and luxurious packaging. But there was always something missing. We weren’t looking for just a good look or an empty promise. We wanted excellence. And what is excellence? It’s creating something that would work for me, at 58, for Jennifer, at 41, and for Sharon, at 26. We wanted a skincare line that we could all use, regardless of age, and that would deliver real results.
And then, as a gift guided by the hand of God, we found a renowned laboratory in Los Angeles, known for supplying products to luxury spas in California and around the world. They were as excited as we were about the idea, and that’s how the dream became a reality: NUKVAH was born.
Every detail of NUKVAH was carefully thought out and blessed, from the name, which carries a deep meaning, to the colors, the packaging and our marketing strategy. By God’s grace, everything has been carefully chosen to offer the best in the world of skin care.
Today, we are delighted to introduce you to NUKVAH — more than just a skincare line, it is a transformative experience. Created by women for women of all ages, so that you can feel beautiful, cared for and confident, inside and out.
We believe that when a woman takes care of herself, she awakens her inner power. And now, we invite you to discover this power with NUKVAH.
TRUPE DO RISO
It is with great emotion that I share with you the story of Trupe do Riso, a project that fills my heart with pride, founded by my beloved son Claudio Neto and his wife Ana. I am Sandra Czeisler, Claudio’s mother, and being able to present the wonderful work they do is an immense honor. Since the beginning, I have closely followed the transformative impact that this mission has had on the lives of so many people, and today I would like to tell you a little about this journey that inspires me so much.
Trupe do Riso was born in 2013 as a group of friends passionate about the art of bringing joy to others. At that time, no one imagined how important the figure of the clown could be in society. Claudio and Ana, together with this group, started with something simple: putting on a funny costume, a red nose and going out there, spreading smiles. What began as a game quickly grew and became a life mission.
In 2018, five years later, with their work already consolidated, they decided to take a bigger step: they made the Troupe official and founded the NGO Trupe do Riso, obtaining its CNPJ and transforming that small group into an organization committed to promoting joy and well-being.
Today, Trupe do Riso has an extremely prepared and dedicated artistic team, working in hospitals, nursing homes, daycare centers, children’s shelters, and on the streets. The work goes beyond simple performances – they include storytellers, hospital clowns, and an emotional support network with psychologists and volunteers, all dedicated to listening, supporting, and bringing comfort to those who need it most.
What moves me deeply is seeing how my son, Claudio, with his gigantic heart and light spirit, transformed this initiative into something so impactful. He, alongside Ana, tirelessly dedicates himself to making a difference in the lives of so many people. They believe, and I believe with them, that laughter and empathy are powerful agents of transformation. And it is this conviction that guides Trupe do Riso.
Whether visiting a hospital, bringing joy to the elderly or enchanting children in daycare centers, each gesture, each smile, represents our mission to transform the world, even if it is only the world of one person at a time.
I invite you to join us on this journey. Because, together, we can bring joy, hope and, who knows, change the world.
My Values and Principles
Faith: I am committed to sharing the wisdom of the Bible with my family and demonstrating that living with God and Jesus Christ is the key to a fulfilling life. Respecting others, honoring the laws of man, being disciplined, loving, and a beacon of light wherever I go are essential principles. Walking in God’s commandments, avoiding addictions, and maintaining discipline is my priority for a truly meaningful life.
Honesty
Sincerity in words and actions, being truthful and transparent.
Social Decorum
Ability to behave appropriately in different social situations.
Wisdom and Prudence
Making thoughtful decisions, especially regarding family and finances
Discretion
Maintain privacy and do not share intimate or family details with others.
Care and Affection
Ability to nurture and care for one’s partner and children, creating a loving environment.
Respectful Communication
Ability to express opinions in a way that does not generate unnecessary conflict.
